Most founders brainstorm names too early. Brand Engine enforces a disciplined 16-step sequence — from strategic grounding through naming to final brand guides — so your brand is built on research, not guesswork.
Steps 1-4
Normalize brief, map jobs, analyze market, define positioning
Steps 5-9
Brand core, personality, naming brief, territories, phonetics
Steps 10-14
Generate, cluster, score, red-team, and shortlist names
Steps 15-16
Concept guides and final ranked brand guide packages